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IDENTIFYING COMPETITIVE ADVANTAGE

Introduction

What is competitive advantage?

• A product or service that an organization's customers place a greater value on than similar offerings from a competitor.
• Unfortunately, CA is temporary because competitors keep duplicate the strategy.
• Then, the company should start the new competitive advantage.

Michael Porter

• Michael Porter's Five Forces Model is useful tool to aid organization in challenging decision whether to join a new industry or industry segment.

• Porter's 3 generis strategies