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  • The Internet is a powerful channel that presents new opportunities for an organization to:

          –Touch customers
          –Enrich products and services with information

          –Reduce costs

  • How do e-commerce and e-business differ?

          –E-commerce the buying and selling of goods and services over the Internet

          –E-business –the conducting of business on the Internet including, not only buying and selling,             but also serving customers and collaborating with business partners

E-Business Models

  • E-business modelan approach to conducting electronic business on the Internet

Business-to-Business (B2B)

Electronic marketplace (e-marketplace)interactive business communities providing a central market where multiple buyers and sellers can engage in e-business activities

Business-to-Consumer (B2C)

  • Common B2C e-business models include:
          –e-shopa version of a retail store where customers can shop at any hour of the day without                                leaving their home or office
         –e-mall consists of a number of e-shops; it serves as a gateway through which a visitor can                                access other e-shops
  • Business types:
         –Brick-and-mortar business-operates in a physical store without an Internet presence.
         –Pure-play business-a business that operates on the Internet only without a physical store. Eg.                                                Amazon.com &Expedia.com.
         –Click-and-mortar business–a business that operates in a physical store and on the Internet.                                                                 Eg. Barnes and Noble.

Consumer-to-Business (C2B)

  • Priceline.com is an example of a C2B e-business model
  • The demand for C2B e-business will increase over the next few years due to customer’s desire for greater convenience and lower prices

Consumer-to-Consumer (C2C)

  • Online auctions
          –Electronic auction (e-auction) -Sellers and buyers solicit consecutive bids from each other                                                                     and prices are determined dynamically
         –Forward auction -Sellers use as a selling channel to many buyers and the highest bid wins
         –Reverse auction -Buyers use to purchase a product or service, selecting the seller with the                                                lowest bid

  • C2C communities include:
          –Communities of interest -People interact with each other on specific topics, such as golfing                                                           and stamp collecting
          –Communities of relations -People come together to share certain life experiences, such as                                                               cancer patients, senior citizens, and car enthusiasts
          –Communities of fantasy -People participate inimaginary environments, such as fantasy                                                                  football teams and playing one-on-one with Michael Jordan

E-Business Benefits and Challenges

  • E-Business benefits include:
         –Highly accessible-Businesses can operate 24 hours a day, 7 days a week, 365 days a year
         –Increased customer loyalty-Additional channels to contact, respond to, and access customers                                                           helps contribute to customer loyalty
         –Improved information content-In the past, customers had to order catalogs or travel to a                                                                         physical facility before they could compare price and product                                                                 attributes. Electronic catalogs and Web pages present                                                                             customers with updated information in real-time about goods,                                                                 services, and prices
         –Increased convenience-E-business automates and improves many of the activities that make                                                      up a buying experience
         –Increased global reach-Businesses, both small and large, can reach new markets
         –Decreased cost-The cost of conducting business on the Internet is substantially smaller than                                           traditional forms of business communication

  • E-business challenges include:
         –Protecting consumers
         –Leveraging existing systems
         –Increasing liability
         –Providing security
         –Adhering to taxation rules

  • There are numerous advantages and limitations in e-business revenue models including:
           –Transaction fees
           –License fees
           –Subscription fees
           –Value-added fees
           –Advertising fees


  • Web mashup-a Web site or Web application that uses content from more than one source to create a completely new service
Application programming interface (API) -a set of routines,protocols, and tools for building software applications
Mashupeditor -WSYIWYGs (What You See IsWhat You Get) for mashups

Muhammad Imran


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